We’re packing our finest chocolates and flying to paradise — Sabah, Borneo! That’s right — Roshen is thrilled to announce our participation in the upcoming Malaysian International Cocoa Fair (MICF) 2025, happening from 24th to 27th May 2025 at the Sabah International Convention Centre (SICC), Kota Kinabalu.
Get ready to indulge in a world of cocoa like never before. MICF 2025 is more than just a trade fair — it’s the beating heart of Asia’s cocoa industry, where bean-to-bar brilliance meets cutting-edge innovation. And guess what? Roshen will be right at the center of the action, showcasing our top-selling treats, exciting new products, and the passion that drives every bite of our chocolate.
🌟 What is MICF 2025?
MICF (Malaysian International Cocoa Fair) is Malaysia’s premier cocoa-centric expo, attracting stakeholders from across the cocoa value chain — farmers, chocolatiers, retailers, exporters, and technologists. This year’s event promises to be bigger and better, with international exhibitors, live demonstrations, product showcases, and countless networking opportunities.
It’s the ultimate meeting point for cocoa innovation, sustainability discussions, and gourmet indulgence — and we’re proud to be part of it.
📍 Visit Us at Booth No. 1416
Find us at Booth No. 1416 on Level 2 of the Kinabatangan Hall, SICC. Whether you’re a chocolate connoisseur, a curious visitor, or an industry partner, we’ve got something delicious for you. Sample our irresistible Konafetto Wafer Rolls — both Nero (chocolate-filled) and Bianco (milk-filled) — and explore why Roshen is a household name in chocolate craftsmanship.
We’ll also be featuring limited-time MICF-exclusive promotions, fun giveaways, and some delightful surprises you won’t want to miss.
🍬 Why You Should Drop By Our Booth
We’re not just there to sell — we’re there to connect, share, and celebrate the love for cocoa.
Here’s what you can expect from Roshen at MICF 2025:
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Live sampling of our Konafetto range and other popular products.
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Behind-the-scenes insights into our production process and quality control.
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Meet & Greet with our team and partners.
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Social media challenges and live content to keep the fun going online.
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Business inquiries welcome — we’re ready to explore distribution and retail opportunities in Sabah and beyond.
🌴 Why Sabah?
Sabah isn’t just a scenic paradise — it’s also one of Malaysia’s emerging cocoa-producing regions. Attending MICF in this tropical location allows us to engage with local growers, understand regional trends, and be part of the larger conversation about the future of cocoa sustainability.
Plus, let’s be honest — chocolate and Borneo’s beaches make for a perfect pairing!
📢 Join the Conversation Online
Can’t make it in person? Don’t worry. We’ll be going LIVE on our social media channels throughout the event. Follow us on:
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TikTok & Instagram: @Roshen_Malaysia
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Facebook: @alyousefi.trading
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Website: www.alyousefigroup.net
Engage with our team, take part in live polls and giveaways, and get a virtual taste of the MICF experience.
✅ Save the Dates!
🗓 24th - 27th May 2025 (Saturday to Tuesday)
🕙 10:00 AM – 6:00 PM daily
📍 Sabah International Convention Centre (SICC), Kota Kinabalu
📌 Booth No. 1416 – Roshen Malaysia
🍫 A Taste of Tomorrow, Today
MICF 2025 is where chocolate meets change — and Roshen is proud to be a part of it. From bringing our international-quality chocolates to the East Malaysian market to connecting with cocoa experts and chocolate lovers, this event is our chance to deepen our roots in Malaysia’s cocoa-loving community.
Whether you’re coming for business, for pleasure, or just for the samples — we can’t wait to see you there. Come discover what makes Roshen not just another chocolate brand, but a symbol of quality, innovation, and passion in every bite.
See you in Sabah! 🛫🍫