Roshen Malaysia: A Journey from Online Discovery to Supermarket Shelves Across Malaysia
Every brand has a beginning.
For Roshen Malaysia, it began not in supermarket aisles, but on screens in homes, offices, and late-night scrolling moments shared by Malaysians who simply love good snacks.
Long before Roshen products appeared on physical shelves, Malaysians were already discovering them online. Through videos, live sessions, and shared recommendations, Roshen chocolates, biscuits, gummies, and candies slowly found their way into daily routines office snack drawers, family gatherings, and festive celebrations.
What started as curiosity soon turned into trust.
Where It All Began: Building Connection Online
Roshen Malaysia’s first connection with consumers was digital. Social media platforms became a space not just to showcase products, but to tell stories about flavours, textures, and moments that snacks create.
Customers didn’t just see products; they saw reactions, honest reviews, and relatable moments. A chocolate break during work hours. A sour candy to stay awake in the afternoon. A sweet treat shared at home after dinner. These everyday experiences helped Roshen become part of Malaysian lifestyles.
As engagement grew, so did demand. Messages asking “Boleh beli dekat mana?” became more frequent. That question marked an important turning point.
Taking the Next Step: From Screens to Shelves
Listening to customers has always been at the heart of Roshen Malaysia’s journey. When Malaysians asked for easier access, Roshen responded by stepping beyond the online space and into physical retail.
The move into supermarkets was not just about distribution; it was about being present where families shop, where choices are made, and where trust is built.
Today, Roshen Malaysia is proud to be available in well-known supermarkets across the country, including:
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ST Rosyam Mart
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AEON
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Giant
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Hero
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Mercato
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Cold Storage
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KipMall
Seeing Roshen products on these shelves represents a milestone one built on consistent demand, customer support, and strong retail partnerships.
More Than Shelf Space: Becoming Part of Daily Life
Supermarket presence changed how consumers interact with Roshen. It allowed customers to pick up their favourite snacks during weekly grocery runs, discover new products while browsing, and share treats with family and friends without waiting for deliveries.
For Roshen, this meant becoming part of everyday moments school holiday treats, office snacks, festive sharing, and simple indulgences after a long day. These moments are what transform a product into a brand people recognise and remember.
Growing Through Experiences, Not Just Products
Beyond shelves, Roshen Malaysia continued to meet customers face-to-face through roadshows, sampling activities, and in-store engagement. These experiences allowed people to taste, connect, and form personal memories with the brand.
Each interaction whether online or offline reinforced one thing: Roshen is not just about sweets, but about shared moments.
A Brand Shaped by Trust and Collaboration
Roshen Malaysia’s growth would not be possible without the trust of retail partners who believed in the brand’s potential. Each collaboration represents a shared commitment to quality, consistency, and understanding what Malaysian consumers want.
As Roshen continues to expand, collaboration remains central to its vision. The brand welcomes partnerships with retailers who are looking for products backed by strong consumer demand, active digital engagement, and a clear growth story.
Looking Forward: Continuing the Journey Together
From online discovery to supermarket shelves across Malaysia, Roshen’s journey is still unfolding. The brand continues to listen, adapt, and grow alongside its consumers and partners.
Every new shelf, every new store, and every new customer is another chapter in this story one shaped by everyday moments, shared trust, and a simple belief: great snacks are meant to be enjoyed together.
For shoppers, Roshen is now closer than ever.
For retailers, Roshen Malaysia represents a growing brand ready to move forward together.